Following recent mega-trends in the mobile and sharing economy and thanks to the latest ITS developments, “Mobility as a Service” is conceived as the way people will move themselves and their goods in the future. The “as a service” paradigm can be a real revolution when it is able to ensure higher continuity among the different means of transport, and enable offering combined mobility packages as a viable alternative to fragmented mobility and car ownership. Though some MaaS initiatives have already been tested in Europe, they encountered several obstacles in reaching scale and stable business operation.
The overall objective of the IMOVE project is to accelerate the deployment and unlock the scalability of MaaS schemes in Europe, ultimately paving the way for a “roaming” service for MaaS users at the European level. To this end, IMOVE will investigate and validate advanced solutions for improving MaaS deployment and operation and their underlying business models. Core ITS elements enabling MaaS development will be delivered, including enhanced real-time collection of data about user needs, habits and preferences, tools for the (controlled) exchange of information and tools to enhance interoperability among different service components/MaaS schemes. The IMOVE impact will be tested at four sites (plus one roaming pilot involving more sites), all strongly engaged in the MaaS domain and setting specific actions on existing or new MaaS schemes. The sites have been selected according to their complementarity, where success and failure factors for any specific measure and context will be investigated and evaluated. The resulting knowledge and lessons learned will be made available and shared with any interested MaaS operator.