MediaCampaign’s scope consists of discovering, inter-relating and navigating cross-media campaign knowledge and extensively automating the detection and tracking of media campaigns on television, Internet and in the press.

This will lead to new business cases in media monitoring and analysis and will positively impact the European advertising sector.

For the pilot system developed within the project we will focus on a concrete example for a media campaign: advertisement campaigns. However, the system will be designed so that it can be extended to monitor and analyze other campaigns ( political ones for example).

The currently manual process used to acquire the media campaign data will be significantly accelerated by means of the MediaCampaign framework.

However, the approach taken and the component implementations will allow easy setup of a system for monitoring and analysis of other campaigns (e.g. political and social ones). The research objectives are:

Ontology creation for cross-media modeling of media presence and campaigns

Semantic cross-market product data interlinking

Identification and tracking of new media campaigns in different media and countries

MediaCampaign’s scope consists of discovering, inter-relating and navigating cross-media campaign knowledge and extensively automating the detection and tracking of media campaigns on television, Internet and in the press.

This will lead to new business cases in media monitoring and analysis and will positively impact the European advertising sector.

For the pilot system developed within the project we will focus on a concrete example for a media campaign: advertisement campaigns. However, the system will be designed so that it can be extended to monitor and analyze other campaigns ( political ones for example).

A consolidated research group with a renowned academic and industrial profile.

• JOANNEUM RESEARCH Forschungsgesellschaft mbH (AT)
• Nielsen Media Research (GB)
• University of Sheffield (GB)
• Sirma Group Corp (BG)
• HS-Art Digital Service GmbH (AT)
• algoWatt SpA (IT)
• University of Twente (NL)
• Netherlands Organisation for Applied Scientific Research (NL)